At their most basic, memes sample from myriad texts to create new meaning. By recalling and refiguring texts in ways that create new messages, memes become powerful storytelling devices; the tension in their multiplicity of meanings parallels the ideological tension feminists can experience when consuming media and popular culture.
I want to sit and immerse myself in a Hollywood period drama or the latest episode of Gossip Girl without worrying about the depictions of the female characters and the underrepresentation of women behind the camera. I want to go shopping without thinking about how the advertising industry influences my purchases. My goal in this project was, therefore, to recognize, illuminate, and confront those tensions using technology.
With this in mind, the memes below are intended to guide feminists through some common gendered tropes of popular culture.